Portfolio & Case Studies

Transformative results across AI products, marketplaces, and enterprise platforms. Each case study demonstrates systematic approaches to innovation, growth, and team building that deliver measurable impact.

2022-2023

AI-Powered Content Experience

Learneo (Course Hero)

The Challenge

Launch and scale an AI-powered content discovery and learning experience in a competitive edtech market with established players.

Impact Delivered
2,000%
Adoption Growth
10M+
Students Served
Key Strategies
  • Implemented systematic A/B testing framework across entire user journey
  • Partnered with ML teams to optimize content recommendations and personalization
  • Built rapid experimentation culture enabling weekly feature releases
  • Developed data-driven decision framework for feature prioritization
Machine Learning
A/B Testing
Growth Analytics
Python
2013-2017

Value-Added Services Platform

Expedia Group

The Challenge

Transform underperforming ancillary services into a major revenue driver while improving customer satisfaction across global markets.

Impact Delivered
$150M
Revenue Scaled from $5M
500%
Conversion Rate Increase
Key Strategies
  • Redesigned entire user experience based on behavioral data analysis
  • Built dynamic pricing engine optimizing for margin and volume
  • Expanded internationally with localized experiences for 30+ markets
  • Created partner ecosystem enabling rapid service expansion
Revenue Optimization
UX Design
International Expansion
APIs
2017-2021

Global Content Platform Modernization

Expedia Group

The Challenge

Lead complete transformation of legacy content platform serving 20+ brands and 100M+ travelers while maintaining 99.9% uptime.

Impact Delivered
125+
Cross-Functional Team Members
20+
Brands Served Globally
Key Strategies
  • Architected microservices-based platform enabling independent scaling
  • Built ML/AI capabilities for content intelligence and recommendations
  • Established global team across 5 time zones with 24/7 coverage
  • Implemented DevOps practices reducing deployment time by 90%
Platform Architecture
Team Leadership
ML/AI Integration
DevOps
2024-Present

AI-Powered Founder Community Platform

Subrize

The Challenge

Build an AI-driven platform that helps founders discover opportunities, validate ideas, and connect with the right resources to build successful ventures.

Progress & Early Results
MVP
Launched in 3 months
AI-First
Conversational Interface
Innovation Approach
  • Applying lean startup methodology with rapid iteration cycles
  • Building AI-first experience leveraging latest LLM capabilities
  • Creating community-driven features based on founder feedback
  • Developing sustainable business model aligned with user success
AI/LLM
Lean Startup
Community Building
Product Strategy
2015-2016

Sentiment Analysis & Review Intelligence

Expedia Group

The Challenge

Create industry-first sentiment analysis system processing millions of reviews across multiple languages to surface actionable insights.

Impact Delivered
10M+
Reviews Analyzed
15+
Languages Supported
Innovation Highlights
  • Pioneered NLP techniques for travel industry applications
  • Built real-time processing pipeline handling massive scale
  • Created visualization tools enabling partner insights
  • Established new revenue stream through data services
Natural Language Processing
Big Data
Data Visualization
APIs
2007-2012

Global Coaching Marketplace

CoachPlace.com (Co-Founder)

The Challenge

Build first-of-its-kind global marketplace connecting professional coaches with clients, pioneering the online coaching industry.

Impact Delivered
Global
Marketplace Reach
1000s
Coaches & Clients
Entrepreneurial Journey
  • Identified market opportunity and built solution from scratch
  • Developed two-sided marketplace dynamics and pricing model
  • Created trust and safety features for professional services
  • Built sustainable business through bootstrap approach
Marketplace Design
Startup Leadership
Business Model Innovation
Full Stack

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